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Persson Construction

Build Your Project Around What
Matters Most

Understanding your priorities before we talk numbers means fewer surprises, smarter budgets, and a finished project that reflects what matters to you.

Share Your Priorities

What is the MoSCoW Framework?

MoSCoW is a prioritization method that sorts your project goals into four clear categories: what you must have, what you should have, what would be nice to have, and what you'd love down the road. We use it at the very start of every project because the clearest plans produce the best results, and the best results start with knowing what you really want.

Must-Haves

These are your non-negotiables. If a Must-Have isn’t part of the project, the project isn’t worth doing. Think functional essentials, safety requirements, and the features your household can’t do without.

Examples:

  • A kitchen with adequate counter space and storage
  • An accessible bathroom layout
  • A bedroom for a parent moving in

Should-Haves

Should-Haves are high-priority upgrades that would make a real, lasting difference in how you experience the space. They’re important enough to protect if at all possible, but they’re not the reason the project exists.

Examples:

  • Quartz countertops
  • Soft-close cabinetry
  • Under-cabinet lighting throughout the kitchen

Could-Haves

These are the details that elevate a good remodel into a great one. Could-Haves add character and polish. They stay on the list and get included when the budget allows.

Examples:

  • A custom pantry built-in
  • A statement range hood
  • Hardwood floors extended from the dining room

Would-Not-Like-to-Haves

Would–Not-Like-to-Haves are the ideas you would not like to see in your project. Naming them now matters because it lets us design with the future in mind, so those ideas aren’t accidentally designed in.

Examples:

  • An outdoor kitchen extension
  • A butler's pantry addition
  • A pass-through window to the deck

Every project we take on is shaped by this list. Your priorities are the foundation of our scope, our budget conversations, and every design decision that follows.

How MoSCoW Delivers Great Results

Aligned Vision

When we know what matters most to you, we’re all working toward the same goal from day one. There’s no guessing, no backtracking, and no redesigning after the fact. Your priorities are documented, shared, and honored throughout every phase of the project.

Honest Budget

When your Must-Haves are protected and your Would-Like-to-Haves are honestly set aside, your budget goes exactly where it counts. We build a scope around your priorities, not the other way around.

Custom Solution

No two families live in their home the same way. Your MoSCoW report tells us how your household really works, so we can design a space that fits your life and not just a template we’ve used before.

Aerial view of a modern dark gray house with a deck, green lawn, and wooded background

See It in Action

Here’s what a completed MoSCoW breakdown looks like before a project begins.

Seacoast Kitchen Remodel

Clients Budget: $155,000

Kitchen Starting Price: $100,000

Must Have's

  • M2 — Custom wood-stain shaker cabinets throughout. +$18,000
  • M1 — Big kitchen island with stone top and counter seating. +$14,000
  • Must Haves total: +$32,000. Running total: $132,000.

Should Have's

  • Inset cabinet doors (upgrade from standard). +$11,000 Cut. Kept standard overlay to protect the budget.
  • S2 — Built-in banquette in the dining nook. +$5,000
  • Should Haves added: +$11,000. Running total: $143,000.

Could Have's

  • Fridge with wood panels to match the cabinets. +$5,000 Cut. Kept exposed stainless.
  • Built-in coffee bar with its own water line. +$4,500 Cut. Countertop coffee setup instead.
  • C1 — Matching pendant lights over the island and chandelier in the dining nook. +$3,500
  • Could Haves added: +$3,500. Running total: $153,500.

Will Not Have's

  • Floor-to-ceiling upper cabinets. Wanted the exposed beam to breathe and room above the cabinets to feel open, not boxed in.
  • All-white painted cabinets. Wanted the warmth of natural wood tones, not a stark white kitchen.
  • A microwave mounted over the range. Wanted the custom hood to be the hero feature, not something buried behind an appliance.

Final project cost: $153,500

Under the client’s $155,000 target. On scope. On plan. No surprises.

Start Your MoSCoW Report

Fill out the form below, and we’ll take it from there. It takes about five minutes and gives us everything we need to have a real conversation about your project.

Priorities

What Happens Next

Here’s exactly what to expect after you submit.

Submit Your MoSCoW Report

We review every submission carefully. The more detail you share, the better prepared we are for our first conversation.

A Quick Call with Our Team

Katie will reach out to schedule a short call to confirm your project is a good fit and answer any early questions you have. No pressure, no pitch.

An In-Home Consultation

If we’re a mutual fit, Chris will visit your home to walk the space, discuss your goals in depth, and outline what a realistic Comfort Zone Budget might look like for your project.

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